The Ram's Eye - A Driver's Blog: Cadillac Flagship Named - Cadillac CT6



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Thursday, 25 September 2014

Cadillac Flagship Named - Cadillac CT6




It's official, Cadillac will finally have a large, luxury, flagship sedan. It's going to be called the CT6. Why the departure from the now-familiar three letter nomenclature? According to Cadillac, the name indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models. Uwe Ellinghaus, Cadillac chief marketing officer, said: “As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally.”

BMW and Audi use numeric digits to indicate the hierarchy of their lineups and that's probably what Cadillac is after. While I am a much bigger fan of actual names for car models, I think this strategy will work well for Cadillac going forward. Cadillac plans on using advanced, lightweight materials and new body construction techniques and says it will be the lightest and most agile car in the class of top-level large luxury sedans. The current CTS is the lightest and most agile car in its class so I have no doubt that Cadillac will be be able to back up that claim. With an available twin-turbo V6 and naturally aspirated and supercharged small-block V8's, the only thing left for Cadillac to perfect is styling..




Judging by the last two full size concepts, the Ciel 4-door and the Elmiraj 2-door, Cadillac and GM fans have absolutely nothing to worry about. In my opinion, a flagship sedan has to be stylish but elegant and look "substantial" and both the Elmiraj and the Ciel have style in spades. Since the Elmiraj is sporting the new wreath-less Cadillac logo, I suspect the final production car will look more like the Elmiraj, although ti would be ideal if we get a 4-door sedan resembling the Ciel with a top and a full size coupe resembling the Elmiraj. I hope the next piece of information revealed will be engine options. Production for the CT6 is slated to begin in the fourth quarter of 2015.


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